Depending on your business model and the purpose of your website, it’s important to choose the right format. A little information will help you make the best choice.
Many websites you find online are information websites. They’re packed with valuable content in the form of articles, blog posts, videos, audio recordings and even free resources. Generally content is organized by topic or keyword.
An information website is right for you if your business model is:
- Information marketer
- Affiliate marketer
- Content marketer (making money from advertising revenue)
You might use this type of website format if you’re a service provider too. For example, you might have a landing page that promotes your services. You’d use an abundance of content to establish credibility and authority as a service provider.
A brochure site is often a single page website. It may have a few supporting pages including a contact page and an “about us” page. Generally a brochure website is used to promote a service provider.
It can also be used to simply provide information about a business. Many bricks and mortar retailers have brochure sites. Their page lists a little bit about their business, their location and their hours.
An ecommerce site is used to sell products or services. Amazon.com is a great example of an ecommerce site. If you are a retailer or sell a number of services you will likely use an ecommerce format. On your website people will be able to make purchases.
Of course these are just three of the most common types of websites there are also:
- Membership sites
- Social networking sites
- Review sites
- Game sites
Take a look at your business model and the reason you’re creating a website. What website type or format best fits your needs?
Planning your website before you create it is the first key to success. When you work with us, you will be following a well tested method for website planning, and you will get a project brief, detailing strategy, scope, schedule and stakeholders, at the end of the planning stage.