Online Business Strategies
Helping our customers to achieve their goals is our reason for being.
GOAL: Build community.
STRATEGY: Blogs, Forums, Comments, Member Database, Secure Zones, Social Media integration.
GOAL: Generate new leads.
STRATEGY: Web forms, Work Flows, Reporting Tools, a Lead Database, Surveys.
GOAL: Sell online.
STRATEGY: eCommerce, Customer Database, Email Marketing, PPC Campaigns.
GOAL: Automate customer service.
STRATEGY: Implement a Frequently Asked Questions section, web forms, work flows, secure zones, customer service ticketing.
GOAL: Amplify your voice.
STRATEGY: A blog, or blogs, to share your opinion. Email marketing to engage your readers.
Winning Process For Online Success
Good content addresses your visitor's needs. Search engines and social media networks love high quality content. Website design begins with great content and follows with satisfied customers.
Great content will help you to establish your credibility in your niche. As well as writing about yourself and your business, display customer testimonials, or publish case studies. Allow feedback.
Conversion is the art of guiding your visitors along your primary path to take action. Your website should help turn all those visitors into fans, contributors or loyal customers and amplify your investment by attracting even more visitors.